The owner of a small and medium-sized business :
Cost optimization,
Revenue increase,
Development of new directions of business development.2. Head of sales department :Management control,
Automatic distribution of requests between managers,
Listening to call recordings and to work out sales scripts,
Analysis of the performance of managers,
Analysis of the sources of applications.3. For a novice entrepreneur for
Reduction in personnel and office rental costs,
Use of modern sales tools.
Some companies do not need CRM. For them, any CRM system will be a waste of money:
The company is going through a stage where it does not need to attract new customers.
the company has a good base of regular customers. He works only for the needs of construction companies in his city and makes shipments according to old agreements.
The business owner does not want to hear anything about any crm tools for customer service is against innovations.
A standard CRM system is not suitable for beauty salons, medical centers, language schools, restaurants, etc., where administrators usually perform the function of sellers. They consult and record clients themselves. We will show how such a system works with an example.
Children’s center for teaching robotics and programming for schoolchildren. Clients learn about the center through advertising on the Internet. The administrator’s duties include processing and fixing calls, maintaining a database about the customer (parent) and consumer (child), and advising on the time of classes.
If for the sale of your service/product, it is necessary to carry out pre-sale work (negotiations, presentation, discussion of conditions) and your sales department receives new requests every day, you need CRM.
control of communication channels with clients,
automation of actions of managers,
organizing the work of managers in a single space.
What tasks does CRM not solve?
It would help if you did not assume that you will instantly solve all your problems with sales with the introduction of CRM.
A CRM system will help standardize the workflow of your managers. In the card of each client, you will see the entire chronology of negotiations with him.
How to understand if your company needs a CRM system?
If for the sale of your service/product, it is necessary to carry out pre-sale work (negotiations, presentation, discussion of conditions) and your sales department receives new requests every day, you need CRM.
Last Thought
Cloud CRM (online, Internet). In this case, access to the system is provided online through a browser. CRM is initially installed on the servers of the program developers. You do not need to buy the software; you need to pay a monthly fee. You can add something to the program configuration by connecting an advanced tariff.
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