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The Five Basic Rules For Marketing A Book

by calvinadams

The entire process of moving your book from planning to marketing may seem like a challenge if you are a newbie author. But it does not go for everyone because some authors prefer to use book marketing services to avoid some of the most common book marketing challenges. But, if you want to handle everything on your own, follow these five fundamental rules to simplify the process.

Rule #1: You must be able to briefly describe your book and its main advantage in a sentence.

Imagine that sentence as the foundation of the house you are constructing. The house won’t stand up if its foundation isn’t strong and powerful. So, how skillfully you build that foundation, or in this case, your sentence, will determine everything.

And I am not joking; it’s pretty challenging. One reason is that writing it makes you focus on your subject in a way you might not have before. You must sum up your book in a single and concise sentence that explains to your readers what to expect from your book. Your statement promises the reader about the book’s goal, subject matter, or advantages. And you don’t just make this promise without giving it some thought.

Rule #2: You must have a plan before you start writing, and that plan is a book proposal.

Writing a book involves a number of processes, and strangely, the first one is planning rather than writing. Although it may sound cliche, starting a book without a plan is similar to going on a road trip without a map or directions. This is where many new authors make mistakes.

Suppose you have a great idea on which you think that a book can be written by just letting your words flow. However, this is not the case. The truth is that by the time you start writing, you should have brainstormed, addressed challenging questions, and carefully prepared the answers. If so, you are already halfway to creating a killer book proposal. You can also read: The Importance Of Marketing Your Book.

Rule #3: Every writer needs an editor, preferably a qualified one.

Nothing is an exception! To begin with, there are a few stages of writing where you might want outside assistance. Hiring book marketing services in this situation is advised because they have a qualified team of editors with a diverse portfolio and can help you polish your manuscript to perfection.

  • Define your idea
  • Plan and arrange your content
  • Consider the big picture and how your pieces work together
  • Read for consistency, style, and content.
  • Make a compelling book title
  • Verify the spelling, grammar, and punctuation

You might even need more than one editor if you are writing a book because different editors are skilled in different aspects of getting a book ready for publication. Here are the top three editors, and by using book marketing services, you can find them all under one roof.

Developmental Editor

Developmental editors help you in organizing and planning your content logically and convincingly. Working with a developmental editor early on in the process is the best option.

Content Editors

Content editors consider the broad picture, writing style, structure, correctness, and flow of ideas.

Copy Editors

For grammar, punctuation, and mistakes, copy editors are often utilized. They find errors that you and everyone else have overlooked.

Rule #4: Knowing your publishing alternatives and picking the one that’s best for you is essential.

Publishing a book indicates that your book will eventually become real and tangible. However, this is the part that frequently disrupts even the most passionate and committed writer off the target. So, if you are willing to go through the self-publishing path, hiring a book marketing service offering diversified services like writing, editing, and publishing is a good choice. However, if you want to explore the several book publishing paths, let’s take a quick recap:

  • Traditional publihisng
  • Self-publishing
  • Subsidy publishing
  • Independent publishing

Rule #5: Start your book writing process with marketing. Don’t wait for the end.

Few of us are proficient at promoting our own artistic projects. The good news is that we only need to understand the fundamentals and put them into action; we don’t need to be specialists.

So, start with your company’s goal and what you hope to accomplish with your marketing. First, make it specific and attainable. Then, list at least three strategies you will use to accomplish your goal. These represent your strategies. Finally, be more precise. Next, list the precise steps you will take—your strategies—under each approach. Finally, set aside sometime now to focus on marketing and just do it!


Being a potentially explosive tool, marketing can help you transform your passion into a career. The ability to write is what will ultimately determine your career as a writer, and that’s where the real money is to be made. Moreover, if you think that marketing isn’t your game, you can hire book marketing services to do the job on your behalf, as writing alone cannot take your book anywhere!

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